This morning, the eyes of the political world are turned towards Massachusetts. But win or lose, Scott Brown's campaign will be cited as another great example of Republicans utilizing technology to raise money and win votes.
Real Clear Politics' Mike Memoli has an excellent piece out this morning examining Brown's use of technology as well as other Republicans who are excelling in this space. Memoli was kind enough to include yours truly in his piece. Here's an excerpt:
Scott Brown is on the verge of one of the great political upsets in recent memory. And it may have started with a simple hashtag.
Well before many political watchers latched on to his candidacy, the campaign of the Republican state senator was cultivating an army of grassroots supporters online that helped fuel his insurgent effort. Brown has been able to leverage a simmering unease about the nation's direction - even in deeply blue Massachusetts - with the enthusiasm for his candidacy among national Republican activists thanks in part to a new force in electoral politics: Twitter.
"It's absolutely the quickest, most accessible, most open platform for sharing information on the Web," said Jordan Raynor, a Florida-based Republican online strategist. "Twitter by nature makes information valuable, if it's valuable information. If you've got a juicy piece of news it's going to spread fastest through Twitter."
"It has never been easier to be as influential as you can be today," Raynor said. "Information is cheap. Information is easier to produce. And if you have a quality message, it's never been cheaper to get out."
You can read the entire piece by clicking here
