Transcript of twinterview with @DavidAll

Big thanks to @DavidAll for participating in today's twinterview and discussing @CongJoeWilson's online efforts following the "You lie" moment of September 9, 2009 - an event All called in the interview the "most significant online event of 2009."

Here is a complete transcript of the twinterview:

Raynor: Thank you for joining me for today’s twinterview!

Raynor: On September 9, @CongJoeWilson earned fame by yelling “You lie” at the President (VIDEO: http://bit.ly/ukMKy)

Raynor: Was Wilson a client of the @DavidAllGroup prior to the September 9 “You lie” moment?

All: Honored to be here. @CongJoeWilson was not a client prior to Sep. 9 but I've known him/his team for yrs. back from Cap Hill

Raynor: Did Wilson seek you out, or did you reach out to his team?

All: Wilson's team of media guru @BrianFDonahue and his long-time COS made decision to respond and reached out.

Raynor: What was the first action the @DavidAllGroup took for Wilson online?

All: the first thing we did, as always, was to talk with team about end-goal then assess both the situation and available assets

Raynor: How much money did Wilson raise online between September 9 and October 9?

All: total haul was around $2.7M, $2.1M of which was online

Raynor: Where did the majority of those online donations come from? Online ads? Social networks? Videos? Search?

All: a majority of the first-time donations were via the web site which we helped folks find with search and display ads

Raynor: Much has been made about the ad you all took out on the Drudge Report. What kind of CTR did the Wilson campaign get on that ad?

All: Because we used a smart fundraising platform, Piryx.com, we were always able to ensure ROI for our client. [1]

All: Re: Drudge, it was one of best performers. Both for online support and to win back media narrative http://bit.ly/8CTWLD [2]

Raynor: @PhilVangelakos wants to know if Wilson never said a word, how much would he have raised online in the same time period?

All: I don't answer hypothetical questions.

Raynor: fair enough

Raynor: Critics will say that anyone who yells “You lie” to POTUS will raise money; but the fact is that Alan Grayson (D-FL) didn’t raise…

Raynor: …nearly as much after his similar “Die quickly” outburst. What was the difference?

All: Republicans and conservatives throughout the nation see @CongJoeWilson as a voice for them. That is why they support him.

Raynor: Rob Miller (Wilson’s D challenger) has raised ~ $950K via ActBlue. Wilson raised $2.1 million online.

Raynor: Does this event signify that even with @ActBlue, Republicans are beginning to out-raise Democrats online?

All: Rob Miller did nothing online of significance. He kept his mouth shut. @ActBlue proved once again need for infrastructure.

Raynor: LAST QUESTION - What accomplishment are you most proud of for Wilson online?

All: most proud of being on a team - @brianfdonahue @wesleydonehue + rest of Wilson team - that did most sig online event of '09