Internet advertising through the eyes of John Mayer

Last night, Recording/Sandwich Artist (his words not mine) John Mayer attempted to describe internet advertising in 5 tweets.  And although humorous, he didn't do that bad:

Quick dissertation on the anatomy of "hate" in our decade: web sites get paid by advertisers based on how many site visits they get...

...how do you get as many clicks as possible? Shock them into clicking. Caps, exclamation points, anything hyper-sensitive.

then, keep them coming back by way of letting them comment. Someone who posts will check the site for replies: more clicks, more money.

Also, ask them their opinion and let them "vote." That always works. Why? Click on a poll, get transported to another page. Another click!

Hopefully, you're fighting, clicking, refreshing, gasping, clicking, hating, fighting, clicking... and they're taking home the ad money.