Obama New Media Director and Blue State Digital Founding Partner, Joe Rospars, sat down in a recent interview to unveil some nuggets of truth from the Obama campaign's online game plan in 2008. Most of these truths have been stated by myself and others many times over, but they certainly deserve repeating:
- Take ordinary people seriously
- Give your supporters the tools to turn online action into offline action
- Invest in talented online savvy staff
- To raise the most money via email, a candidate must not use every email interaction as a solicitation
- Campaigns must believe in the role of the internet from the top down - from the candidate to the campaign volunteer
