This morning I have published my latest Sayfie Review column titled "Sizing Up Your Online Footprint: Why an extensive online presence is critical to political survival". You can read the full column here. Here's an excerpt from the piece:
A few weeks ago a group of elected officials asked me the following question: What do we do when we are attacked online? My answer to them: Have the largest online footprint possible.Continue reading this column by clicking here.
What do I mean by an "online footprint"? In a broad sense, an online footprint is the extent to which you are connected with your supporters in the online space. Sayfie Review founder Justin Sayfie defined the term more specifically in a recent speech to the Tallahassee Tiger Bay Club when he said, "Develop a massive email distribution list, a massive number of Facebook friends, and a massive following on Twitter."
However your campaign decides to define it, having the largest online footprint possible is no longer an option for candidates - it is absolutely critical to political survival.
