Tools - Message = Nothing

This morning I am heading to Orlando for the Republican Party of Florida's Drive the Discussion event - an event focused on using technology to help find and shape the Party's message amongst young people in Florida. This morning's St. Petersburg Times features a story on the event in which I take the opportunity to remind Republicans that, "At the end of the day, having all the tools in the world to communicate with young people doesn't really matter if the Republican Party doesn't have a message." Full story here.