Earlier this week, two Florida legislators announced that they would be taking up legislation to update Florida's laws dealing with pay-per-click online advertising after a complaint was filed to the Florida Elections Commission regarding a local candidate's use of Google and Facebook ads.
Justin Sayfie, Principal of NetPower Strategy (of which I am an Associate) is suggesting another possible solution in an interview with ClickZ magazine:
Justin Sayfie, Principal of NetPower Strategy (of which I am an Associate) is suggesting another possible solution in an interview with ClickZ magazine:
"If I were Google, if I were Bing, if I were MSN or Yahoo, I would think about whether there's a technical solution I can provide to candidates in Florida, because now effectively there's a ban on anything that can be seen as [online] political advertising."
The idea that Google, Facebook and other pay-per-click advertising models such as Bing and Yahoo! could take steps themselves to make sure that political candidates are able to advertise on their sites while still complying with election law is a fascinating one. If it happens, it will serve as proof of the significant increase in spending by political campaigns on pay-per-click online advertising and the growing importance of these campaigns to pay-per-click advertising model sites.
To keep up with this developing story in Florida, I have added a florida pay-per-click ad debacle tag to all of my blog posts focused on this specific subject.
To keep up with this developing story in Florida, I have added a florida pay-per-click ad debacle tag to all of my blog posts focused on this specific subject.
