Today, Google announced beta testing of AdSense for Mobile Applications. This is a really interesting step in the direction of further monetization of mobile websites. Mobile devices played a critical role in the Obama campaign's success in 2008 and with the rapid growth of mobile web users and technology this new Google advertising platform will undoubtedly play a critical role in 2010. Here is an excerpt from Google's announcement:
We want to contribute to the growth of these mobile applications, which is why we're happy to announce our beta launch of AdSense for Mobile Applications. After all, advertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users. We have already had a successful trial of this service with a small number of partners, and are excited that we can now offer this solution to a broader group.
Here is a very short, yet interesting video from Howard Steinberg, Director of Business Development at Urbanspoon, discussing their experience with Mobile AdSense.
